The Lux Collective Appoints Sandy Shen as new Vice President, Sales & Marketing - Asia Pacific

08 October 2024

Global luxury hospitality group The Lux Collective has announced the appointment of Sandy Shen as its new Vice President, Sales & Marketing for Asia Pacific. She will be based in the Shanghai Office and will report to Chief Operating Officer – Asia Pacific Nitesh Pandey.

With over 20 years of experience, Sandy has a proven track record in driving growth and innovation in sales and marketing within the industry. Having worked in renowned hospitality companies, she was with Tonino Lamborghini Hotels & Resorts as Vice President of Sales & Marketing and held key positions with The Edition, Alila Hotels & Resorts and Jumeirah Hotel Group amongst others – overseeing Greater China and Korea markets.

Majoring in Hotel Management from the Institute of Tourism in China, Sandy started her career as Assistant Sales Manager at Hilton Group’s National Sales Office in China. Prior to joining, she was the Director of Sales & Marketing of Regent Shanghai on The Bund. 

Sandy will be responsible for leading the Sales & Marketing teams in Asia Pacific, developing strategies to expand its market presence and deliver exceptional value to all stakeholders. Her leadership and professional expertise at both corporate office and property levels will be invaluable as the Group strives to achieve ambitious business goals and grow the Group’s portfolio of hotels worldwide.

“We are delighted to welcome Sandy to The Lux Collective hospitality group. With her extensive industry experience in regional sales and marketing, she will contribute to the Group’s strategic direction as we expand our global footprint,” said Chief Operating Officer – Asia Pacific Nitesh Pandey.