Dynamic Expansion For LUX*
22 November 2022
Revealing The Lux Collective’s ambitious expansion plans with new openings in the Middle East, South-East Asia and Europe
Looking to 2023 and beyond, The Lux Collective has revealed four innovative projects for its luxury flagship brand LUX*. Travellers seeking rich cultural heritage and scenic settings can explore the desert of Sharjah with a duo of openings, LUX* Al Jabal and LUX* Al Bridi. Those seeking a new-kind of island life can uncover the jungle-draped coastlines of LUXNAM* Phu Quoc in Vietnam while, for those looking to learn about the art de vivre, LUX* Marseillan in southern France will offer guests a beachfront vineyard getaway with panoramic views of the Mediterranean.
“With our award-winning resorts, LUX* is designed on the promise of a different kind of luxury, one that helps our guests celebrate life throughout their stay. We re-define the modern style of luxury and are excited to expand our global footprints into new awe-inspiring destinations set in secluded nature. As a hospitality industry leader, we will continue to create Extraordinary Experiences for our guests through elevated shining service, beautifully designed spaces, and aspiring escapes,” said Mr Paul Jones, Chief Executive Officer of The Lux Collective.
❖ Middle East – Uncover the cultural emirate with LUX* Al Jabal and LUX* Al Bridi, Sharjah
Majestic mosques, bustling souks and art galleries have earned centuries-old Sharjah a UNESCO badge as ‘Cultural Capital of the Arab World’. Art and design purists can revel in rich traditions, a vibrant creative scene and historical city centre while nature lovers can hike the Al Rabi path and scale mountain peaks.
New for early 2024, LUX* Al Jabal is a 45-key hillside retreat which will sit atop the beaches of Khorfakkan and Luluya, overseeing the expansive Gulf of Oman with jagged mountains. Set within a crescent-shaped bay and positioned away from the winds, Khorfakkan draws scuba-divers and beach lovers to its sandy shores and corals. Located on 18.7 hectares of land, the boutique-style beach resort will integrate into its surroundings by taking architectural inspiration from the natural landscape and incorporating local designs. Its curated menus celebrate high-quality local ingredients and include the signature LUX*’s Keen On Green wholesome vegan cuisine. It will feature one-bedroom havens for solo guests and couples, to three-bedroom suites for a tribe of travellers, as well as a royal suite complete with a private pool and butler service. Guests will have exclusive private beach access, world-class dining options, restorative LUX* ME Spa and wellness treatments, children’s activities and unique experiences to connect with the local culture and community.
Completing the duo of openings is LUX* Al Bridi which will overlook 1,690 hectares of conservation in the Sharjah safari project in the city of Al Dhaid, the largest safari in the world outside Africa. Home to over 50,000 animals, including the native mountain gazelles, the park has a natural lake and will offer a variety of dining outlets as well as a safari camp led by knowledgeable guides. LUX* Al Bridi will feature 35 luxurious tented safari-style private retreats, a LUX* ME Spa and a discovery centre to partake in conservation-focused initiatives in collaboration with the Environment and Protected Areas Authority. Children can learn about farm animals with interactive, educational activities at nearby Al Dhaid Farm, the city’s first petting zoo. Time-honoured culinary techniques and the freshest ingredients will elevate destination dining in the wild, while adventures will come in the form of adrenaline-fuelled dune surfing and four-wheel drive excursions to romantic stargazing under the Arabian skies.
❖ Southeast Asia – A one-of-a-kind overwater retreat with LUXNAM* Phu Quoc in Vietnam
Opening in late 2024 and a first for this part of Asia, LUXNAM* Phu Quoc will be an eye-catching overwater resort on the jungle-draped island of Phu Quoc off the coast of Vietnam. The 126-villa only resort will consist of two areas connected by a sleek 2-kilometre long jetty over the calm lagoon. A modernist Maldivian-style resort, LUXNAM* Phu Quoc will perch above the waters and coral reefs of Kien Giang Biosphere Reserve and take design inspiration from reimagined Vietnamese traditions with a minimalist twist. Besides building in harmony with nature and biodiversity, the Group’s sustainability DNA is thoughtfully incorporated throughout the dragon-shaped resort. Offering guests a choice of 109 overwater villas (most with private pools), 13 beach pool villas, two penthouses and two beachfront pool mansions, it will also feature restaurants with innovative world-class cuisine, spa, fitness centre, four swimming pools and a children's playground. Ideal for those seeking renewal, slow living, a holistic approach to wellbeing and creative dining options, LUXNAM* Phu Quoc aims to define a new take on Vietnamese luxury for global travellers and in-the-know locals alike.
❖ Europe – Art de vivre at LUX* Marseillan, France
In 2024, The Lux Collective will also turn its head to Europe with a much-anticipated opening of LUX* Marseillan, France. Set between the Pyrenees and Provence, bordering the saltwater lake of Thau and the Mediterranean Sea is the beachfront vineyard where the resort will be built. Inspired by the traditional architecture of quaint South of France storied farmhouses, it is interpreted with a contemporary vibe. Incarnating the French art de vivre, LUX* Marseillan will combine sea, sun, spa and wine, with more details to be revealed in due course.
Growing the global presence, The Lux Collective currently manages a portfolio of 16 operating resorts and hotels in China, Maldives, Mauritius and Ile de la Reunion. There are 11 more hotels in its progressive development pipeline in Europe, Asia and Middle East.
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LUX* Resorts & Hotels launches unique Collectable Experiences
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Being housebound for months have undoubtedly given us a fresh perspective on how we live and a greater appreciation for what we have. LUX* Resorts & Hotels will join Mauritius in showing appreciation to our Healthcare Heroes for their care and support whilst working tirelessly round-the-clock during these challenging months with a two-night complimentary holiday in LUX* Belle Mare Resort & Villas, LUX* Grand Gaube Resort & Villas or LUX* Le Morne Resort.
The Lux Collective to Unveil New Flagship Property in Mauritius, LUX* Grand Baie Resort & Residences, Opening Second Quarter of 2021
Hospitality trailblazer The Lux Collective has announced plans for its newest property, LUX* Grand Baie Resort & Residences. The hotel will open in Mauritius in the second quarter of 2021 and will become the flagship property for the group’s much-loved brand LUX* Resorts & Hotels.
LUX* Le Morne reunites Mauritian hotels to combat food wastage
On Friday 25 January, more than 120 hotel representatives and entrepreneurs have gathered at LUX* Le Morne to attend the “Zero Food Waste Forum”, which is dedicated to hotels in Mauritius. For this first edition, LUX* Le Morne has collaborated with FoodWise, an NGO in Mauritius dedicated to rescuing fresh surplus food, in order to raise consciousness on the impact of food waste and to educate hotels on how to use their food surpluses more wisely and effectively.
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LUX* Resorts & Hotels triumph at the Worldwide Hospitality Awards 2018
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LUX* South Ari Atoll announces Green Globe Certification
LUX* Resorts is pleased to announce their luxury Maldivian resort LUX* South Ari Atoll has recently been awarded the Green Globe certification. Green Globe assesses the sustainability performance of the travel and tourism industry, and therefore highlights LUX* South Ari Atoll’s continued dedication to their sustainable development strategy.
LUX* Grand Gaube's wildly creative LUX* Me Concept gathers all of 2018's new wellness trends under one roof
The Global Wellness Summit’s 2018 trends report proclaims 2018 a “new era of transformative travel.” As travellers shift from experiential to transformative travel, hotel chains are deploying wildly creative offers to capture a segment of the Wellness Tourism’s $536b market (the global Wellness industry is estimated at $3.72 trillion.) LUX* Grand Gaube is no exception to the rule. The newly revamped retro-chic tropical retreat offers an all-encompassing wellness offer under one roof - LUX* Me.
LUX* South Ari Atoll announces exclusive offer to celebrate its annual Underwater Festival
When it comes to getting up-close to Earth’s aquatic life, the Maldives, with its 1,000 pearlescent coral islands and ring shaped coral reefs, are somewhat of a front-row seat. The coveted week-long Underwater Festival, held on the islet of Dhidhoofinolhu at LUX* South Ari Atoll, is a chance to meet the world’s leading conservationists and researchers, discover the most beautiful dive spots, the history of diving, underwater drone photography, and above all, learn about what measures are being taken globally to raise awareness, protect earth’s largest mammals, and conserve our reefs.
LUX* Hotels & Resorts announces LUX* Tie Xin, a new experience that caters to the modern Chinese Traveller and taps into a $429-billion dollar market.
LUX* Hotels & Resorts is recognised for its ability to conceive new experiences that keep up with global consumer trends. These concepts, in turn, create unforgettable moments for their guests while simultaneously turning the industry on its head. Their latest endeavour is LUX* Tie Xin, the Mandarin for “close to one’s heart.” The group’s adaptation of the idiom, “Tie Xin” gave forth to a well-thought-out, customised, guest-centric hotel experience designed to meet the needs and demands of the Chinese Traveller.
Freedivers, mixologists, pentathletes, superstar DJs — only at LUX*
At LUX*, we’re lucky to be able to lure some of the world’s brightest sparks and leading creatives to our resorts, to keep our guests inspired when it comes to live music through to master mixology. Best of all, these experiences all take place amid the most spectacular settings, with paradise as your soul-uplifting, life-enhancing classroom.
