LUX* makes its entry into the world of NFTs
01 December 2022
An innovative campaign for Christmas gifting with a difference
This festive season, in line with the launch of the new global LUX* campaign Life Extraordinary, The Lux Collective presents the very first NFT (Non-Fungible Token) brand activation – LUX* Christmas Collectible Raffle. With innovation in its DNA, the Group aims to elevate the unique LUX* brand positioning globally across channels, now including the web3 platform (also known as Web 3.0 - a new iteration of the World Wide Web).
With the quest for bespoke travel experiences on the rise, LUX* invites consumers to gift their loved ones a LUX* Christmas Collectible. 1000 collectibles will be for Sale on 11 December 2022 – participants can also register now to access an exclusive Pre-Sale.
Each of these collectibles includes a hotel stay and one of the four Extraordinary Experiences exclusively designed for this Christmas Raffle: a private whale shark dhoni boat trip with a marine biologist at LUX* South Ari Atoll in the Maldives, an infinity pool rooftop breakfast and massage private experience at LUX* Grand Baie in Mauritius, a traditional pirogue boating experience at LUX* Grand Gaube in the northern lagoon of Mauritius or an encounter with wild dolphins at LUX* Le Morne in Mauritius. Attractively priced at USD1000, each collectible will stand the chance to win and enjoy up to two nights for Standard Collectibles or five nights for Silver and Golden Collectibles. Once the collectible is purchased, it will reveal itself on Christmas Day. Through a uniquely immersive metaverse-inspired experience, the owner of the raffle token will discover the hotel and destination.
“LUX* is designed on the promise of a different kind of luxury – to excite and delight. At LUX*, time is luxury. Moving in tandem with digital-forward trends and lifestyle, this innovative campaign allows us to reach savvy luxury audience in the digital space. We have specially curated Extraordinary Experiences for this Christmas Collectible Raffle as we believe in gifting your loved one something meaningful this year - time in stunning locations to celebrate life,” said Ms Caroline Gaud-Perrier, Vice President Marketing of The Lux Collective.
“Community is at the heart of Metalyde, a studio specialised in designing interactive experiences that connects brands to the consumers. We fell in love with LUX* and its passion to celebrate life. Sharing this common vision, we have embarked on a collaboration to create Extraordinary Experiences through NFTs to transport travel-inspired consumers into the beautiful world of LUX* resorts,” said Mr Antoine Lepetitgaland, Chief Executive Officer of Metalyde.
It is all about gifting differently this year. Gift moments, not things. The LUX* Christmas Collectible Raffle with surprise gifts can be purchased via luxresorts-ntf.com.
Empowering women through Sustainable Art: LUX* Grand Gaube hosts "Transforming Waste into Treasures" at the Junk Art Gallery
LUX* Grand Gaube, an eco-conscious retro-chic resort under The Lux Collective, has recently launched its transformative community-based project, “Transforming Waste into Treasures”. Driven by its commitment to sustainability, this project seeks to empower and uplift the women in the village of Grand Gaube, equipping them with skills while championing environmental responsibility through innovative repurposing of waste materials.
LUX* South Ari Atoll Celebrates Diwali Festivities With Indian Celebrity Chef Avinash Martins
At LUX* South Ari Atoll, the acclaimed resort of The Lux Collective in the Maldives, Diwali will be marked with an extraordinary celebration, followed by a week of culinary experiences presented by top Indian Celebrity Chef, Avinash Martins from 16 to 20 November 2023.
Discover multidimensional wellness in the Maldives with LUX* South Ari Atoll’s invited experts
The well-loved resort of The Lux Collective, LUX* South Ari Atoll - known for its holistic wellness approach extending to lifestyle practices and beyond, is set to welcome global fitness and wellbeing experts from September to November 2023.
Mindful travel with LUX* South Ari Atoll: 5 ways to make the tropical holiday truly meaningful
From yoga and meditation sessions to unique Extraordinary Experiences, this renowned resort of The Lux Collective – LUX* South Ari Atoll knows how to turn a couple getaway, a family vacation, or a solo retreat into a life-changing adventure.
Nicolas Messian appointed as new General Manager at the prestigious LUX* Grand Baie, Mauritius
Global hospitality group The Lux Collective has appointed Nicolas Messian as the General Manager of its newest five-star luxury hotel LUX* Grand Baie, Mauritius. Opened in December 2021, this modern design-inspired luxury resort has been named the global winner of Robb Report Best of the Best Awards - The Best In Travel for Island Getaway.
LUX* Grand Gaube joins forces with local schools to champion sustainable living and protect nature
LUX* Grand Gaube, a retro-chic tropical resort nestled on the northern coast of Mauritius, is proud to announce its dynamic collaboration with the local schools, as part of its commitment to an eco-friendly, sustainable lifestyle and the protection of nature. Through its newly launched Kids Go Green programme, the resort is dedicated to playing an active role in fostering a sustainable future for Mauritius.
LUX* Grand Baie and LUX* South Ari Atoll join the prestigious Virtuoso luxury network
The Lux Collective is delighted to announce that two of its award-winning resorts - LUX* Grand Baie in Mauritius and LUX* South Ari Atoll in the Maldives have joined the prestigious Virtuoso luxury network.
LUX* South Ari Atoll announces its Wellness Week
As per the annual tradition, the well-loved Maldivian resort of The Lux Collective, LUX* South Ari Atoll, is getting ready for a week of wellness-boosting activities for the island’s guests as well as its team members from 3 - 10 June 2023.
LUX* Grand Baie awarded the prestigious 5-Star Luxury Accreditation
Global luxury hospitality group The Lux Collective is proud to announce that LUX* Grand Baie, its newest iconic hotel, has been awarded the highly coveted 5-Star Luxury Accreditation by the Mauritius Tourism Authority.
LUX* Grand Gaube voted “The Most Instagrammable Hotel in the World” for 2023
Located on the northern coast of Mauritius, LUX* Grand Gaube has been named "The Most Instagrammable Hotel in the World" for 2023 by readers of Luxury Travel Advisor, the top travel website covering the latest news and trends in luxury travel.
Renowned Sports Artist Gregory Burns partners with LUX* South Ari Atoll Resort for Artist in Residence Programme
LUX* South Ari Atoll, a well-loved resort of The Lux Collective, is proud to present its upcoming Artist in Residence programme with international motivational speaker, world-class athlete and celebrated artist Gregory Burns from 10 to 23 May 2023.
5 Luxurious island escapes to celebrate Eid-Al-Fitr
The global luxury hotel operator, The Lux Collective invites GCC residents to celebrate Eid Al Fitr in style at its award-winning resorts – located a short flight away. Offering immersive experiences and meaningful travel, the luxurious escapes include LUX* South Ari Atoll in the Maldives as well as LUX* Grand Baie, LUX* Grand Gaube, Tamassa Bel Ombre and SALT of Palmar in Mauritius.
The Lux Collective receives six Forbes Travel Guide 2023 Star Awards
The Lux Collective is delighted to announce that its portfolio of resorts and spa - LUX* Grand Baie and its LUX* ME Spa, LUX* Grand Gaube, LUX* Le Morne, LUX* South Ari Atoll, and SALT of Palmar - have been conferred six prestigious Forbes Travel Guide Star Awards.
Guinness World Record for the Longest Underwater Kiss sets new mark at LUX* South Ari Atoll in the Maldives
Global hospitality group The Lux Collective’s well-loved LUX* South Ari Atoll in the Maldives is the official resort host of South African-based conservation couple, Beth Neale and Miles Cloutier, who break the Guinness World Record for the longest underwater kiss to mark the Valentine’s Day 2023.
5 Ways To Surprise Your Beloved At LUX* South Ari Atoll
The award-winning resort of The Lux Collective, LUX* South Ari Atoll is a favourite destination resort among couples. With a tropical chic setting set for romantic escapes. it offers Extraordinary Experiences featuring a collection of romantic surprises. Floating breakfasts in the pool? Dinner on a sandbank or a private cinema under the stars? This resort sparkles holiday romance with its many ways to celebrate love and awaken feelings.
Love is in the Air: Revel in Romance at LUX* Grand Gaube this Valentine’s Day
Celebrate the most romantic time of the year at LUX* Grand Gaube. Indulge in a journey of romance with exquisite dining experiences, bespoke spa rituals, and an island escapade with mesmerizing ocean views – all promising an enchanting experience this Valentine’s Day.
LUX* Le Morne's Kids Go Green project in the Top 3 at the Hospitality Awards in Paris
Promoting an ecological and sustainable way of life in order to protect nature: this is the aim of the initiative set up by LUX* Le Morne in collaboration with schools in the region. Two awareness campaigns, namely Kids Go Green and Zero Waste Awareness, took place throughout this year.
Celebrate This Festivity in Mauritius with The Lux Collective
The Lux Collective’s award-winning resorts in Mauritius have unveiled an exciting line-up of festivities to help guests plan and celebrate life this festive season. For an extraordinary stay, LUX* Grand Baie, LUX* Grand Gaube, LUX* Le Morne, SALT of Palmar and Tamassa Bel Ombre will indulge guests with spa, culinary and fun-filled activities - to reconnect with self and one another.
Maldivian resort LUX* South Ari Atoll launches a global fashion collaboration with DIARRABLU
In celebration of tropical wanderlust, conscious contemporary lifestyle brand DIARRABLU partners with LUX* South Ari Atoll in the Maldives to present a Resort ‘23 collection named “FILUN” (Maldivian for “escape”) inspired by the island’s vibrant colours and warm culture.
LUX* Grand Gaube elevates as a wellness destination resort
LUX* Grand Gaube elevates its wellness experience with the launch of its Wellness Junior Suites on November 1, 2022. An assortment of health-focused perks and amenities await guests in the Wellness Junior Suite, to enhance the body, mind, and nutritional well-being. With an integrated wellness programme, the modern room category provides a holistic setting for serenity and calm.
LUX* Grand Gaube Celebrates Multiple Wins In October 2022
October is a month of celebrations for LUX* Grand Gaube – a retro-chic tropical resort of The Lux Collective. With a series of global recognitions by coveted titles and industry partners, the property reinforces its position as a top leading resort in Mauritius, offering extraordinary experiences to its guests.
LUX* South Ari Atoll shines with numerous awards this October
October is a successful month for LUX* South Ari Atoll, the renowned Maldives destination of The Lux Collective. Once again, the property confirmed its status as one of the leading resorts in the tropical country with a series of notable wins.
The Lux Collective receives five remarkable wins for Indian Ocean in Conde Nast Traveller Readers’ Choice Awards 2022
The Lux Collective is delighted to announce that LUX* Grand Gaube, LUX* Le Morne, LUX* South Ari Atoll, LUX* Belle Mare and SALT of Palmar have been voted The Best Resorts In The World for Indian Ocean in the coveted annual Conde Nast Traveller Readers’ Choice Awards.
LUX* South Ari Atoll announces “As The Sun Goes Down” Week of Events
The Lux Collective’s award-winning resort LUX* South Ari Atoll announces a week of after-sunset festivities to wow its guests. As the sun goes down, hot Maldivian nights from 5 -10 October 2022 will unveil a range of extraordinary experiences across the tropical island, one of the largest luxury resorts in the Maldives.
LUX* South Ari Atoll elevates wellbeing experience with latest Technogym training programmes
Highlighting the signature LUX* ME concept, a holistic approach to wellbeing, LUX* South Ari Atoll celebrates its new partnership with Technogym, the leading provider of fitness experiences, and launches the latest advanced fitness equipment.
LUX* South Ari Atoll brings its culinary and F&B team to new heights
With a strong belief and passion in talent development, The Lux Collective’s well-loved resort LUX* South Ari Atoll announces its recent internal promotions and names the key players in Culinary and Food & Beverage teams.
LUX* South Ari Atoll Welcomes The World’s First Solar-Powered Vessel
Award-winning luxury eco-friendly resort LUX* South Ari Atoll, known for its passion for sustainable travel and development, is proud to be the main partner and welcome the Blue Odyssey sailing project spotlighting Porrima - the world’s first vessel powered solely on renewables by solar, wind and hydrogen energy. It will venture for the first time to the Maldives.
LUX* Le Morne scoops up “Platinum ECOsmart Venue” Greengage Certification
LUX* Le Morne, which has been setting itself apart for its high environmental standards and approach to sustainable tourism, has added yet another green feather to its cap this June. The resort secured the “ Platinum ECOsmart” accreditation by Greengage Solutions, an independent sustainability and environmental auditor.
LUX* Resorts & Hotels Raise Awareness for Food Waste in Mauritius
This Stop Food Waste Day on 28 April, LUX* Le Morne and LUX* Belle Mare are taking their food waste fight one step further by organising a series of zero waste workshops and activities every day between 24 and 30 April that aims to educate and inform guests on how they can reduce food waste whilst on vacation and even long after their holiday tan has faded.
LUX* South Ari Atoll is Calling for Ed-Ventures
Maldives is no longer a destination for honeymoon and weddings only. LUX* South Ari Atoll, located in a magnificent preserved marine area, opens doors to a world of educational adventures for travellers of all ages and interests. Guests are invited to stay, play, and learn to take home not only happy memories but great lifestyle tips and family fun ideas.
LUX* Le Morne: sensitising the youth to a sustainable lifestyle
Promote an eco-friendly, sustainable lifestyle and protect nature: such is the pledge of LUX* Le Morne as it ties up with schools in the community. Through the implementation of two major projects, Kids Go Green and the Zero Waste Awareness Campaign, the resort is determined to continue playing its part in moving towards a sustainable Mauritius.
LUX* Le Morne earns the highest distinction for its fight against food waste: The Pledge all Star
Following an intensive six-month training on the management and optimisation of food waste, LUX* Le Morne is proud to have been awarded “The Pledge All Star”, the highest distinction of the international certification “The Pledge on Food Waste.”
Introducing the new LUX* Grand Baie in Mauritius: Innovative Elegance by Kelly Hoppen and Jean-Francois Adam
Innovative luxury hotel group LUX* Resorts & Hotels, has opened its doors to LUX* Grand Baie, a new generation boutique-style hotel and the first of its kind in the Indian Ocean. Its elegant and distinctive look is born out of a collaboration between multi-award winning British interior designer Kelly Hoppen CBE, who has worked with The Lux Collective for over a decade, and Mauritian architect Jean-Francois Adam.
LUX* South Ari Atoll Resort & Villas Contributes to Local NGO Maldives Whale Shark Research Programme
LUX* South Ari Atoll Resort & Villas rounded off the year by celebrating its community initiative with a donation of USD10,092 (€8,700) to a local non-profit organization and long term partner, Maldives Whale Shark Research Programme (MWSRP). The donation was raised in October 2021 in conjunction with LUX* Resorts & Hotels’ 10th anniversary, where a 10-night stay was auctioned off to the highest bidder.
Now Open: LUX* Grand Baie Resort & Residences Welcomes Guests for the Festive Season
LUX* Resorts & Hotels’ new flagship in Mauritius opened its doors to welcome its first guests on 1 December 2021. The new generation boutique-style resort offers sophisticated beachside living for the modern, discerning traveller, with exciting dining concepts, state-of-the-art fitness and wellness facilities as well as unique Mauritian experiences for all to discover.
Say “I Do” in Paradise: LUX* South Ari Atoll Resort & Villas Launches The Zero Waste Weddings
LUX* South Ari Atoll Resort & Villas is proud to announce its latest sustainability initiative — The Zero Waste Weddings. Part of the recently launched wedding catalogue — Say “I Do” in Paradise — it’s everything and more guests can dream of at no additional cost.
LUX* Le Morne Resort: Reopening after an inspiring transformation on the 1st of September 2021
After 17 months of closure due to renovations and Covid-19, LUX* Le Morne Resort, the jewel on the south coast of Mauritius, part of LUX* Resorts & Hotels group, unveils a completely fresh perspective with minimalist elegance and refined interiors, deeply inspired by the destination. The romantic beachfront resort embodies the perfect chic contemporary island lifestyle and boasts immersive and inspiring experiences.
LUX* Grand Gaube Resort & Villas Launches All-Inclusive Experiences to Celebrate the Reopening of Mauritius from 15 July 2021
The sandy white beaches and sparkling emerald-green waters of Mauritius will welcome vaccinated guests to enjoy in-resort holidays on the island starting from 15 July 2021. Whether it is a romantic rendezvous, family bonding or a getaway with friends, LUX* Grand Gaube Resort & Villas provides the perfect immersive Collectable Experiences to keep your party entertained.
LUX* South Ari Atoll Resort & Villas announces a Spiritual Retreat - Spirit of the Sea with Lee Wellness
With the motto of reinventing health and wellbeing, LUX* South Ari Atoll Resort & Villas is delighted to announce their upcoming wellness retreat - Spirit of the Sea - in collaboration with Lee Wellness. During this 3-day experience, energy healing practitioners will guide you through a spiritual journey to help you understand energy healing and balancing techniques.
Opening 1 November 2021: LUX* Grand Baie Resort & Residences in Mauritius. LUX* Resorts & Hotels new flagship property will offer sophisticated beachside living for the modern, discerning traveller
The highly anticipated LUX* Grand Baie Resort & Residences will open on 1 November 2021, unveiling a new generation of boutique-style resort for the modern, discerning traveller. Located in the north of Mauritius known for its lively beachside cafes, bars and artisanal local crafts, the elegant hideaway will be nestled in the Grand Baie lagoon overlooking emerald-blue waters and white sandy beaches.
LUX* South Ari Atoll Resort & Villas celebrates all-encompassing love this Valentine’s Day
Nothing beats romantic getaways when it comes to the Maldives, however, this Valentine’s Day LUX* South Ari Atoll Resort & Villas will jazz up the day by expanding the tradition by embracing all forms of love whether it is romantic love, healthcare worker’s care for patients, unconditional love between family members or very often, the kind of love people overlook - self-love.
This festive season, celebrate with LUX* Resorts & Hotels in Mauritius
The festive season is officially here! If you are wondering where to go or what to do, LUX* Resorts & Hotels has prepared a wonderful line-up of festivities from romantic getaways to family-friendly programmes to suit everyone from the east to the west of the island.
LUX* South Ari Atoll Resort & Villas wins British Airways Customer Excellence Award 2019
For the fourth consecutive year, LUX* South Ari Atoll Resort & Villas are delighted to announce that they have won the British Airways Customer Excellence Award for 2019. The annual award is given based on unbiased customer reviews designed to showcase the hotels that impress guests the most.
LUX* South Ari Atoll Resort & Villas dedicates October to World Breast Cancer Awareness
In light of the World Breast Cancer Awareness Month of October, LUX* South Ari Atoll Resort & Villas will do their part in raising awareness of what affects hundreds of thousands of women every year.
LUX* Grand Gaube Resort & Villas Offers Healthy Culinary Staycation with New Keen on Green Concept for the Health Conscious
Foodies looking for culinary diversity have always been spoilt for choices at LUX* Grand Gaube Resort & Villas. With the debut of The Lux Collective’s Keen on Green concept, the healthy foodie can now enjoy a range of plant-based cuisine incorporated into the a la carte menus of every restaurant. Without the hassle of boarding a plane, LUX* Grand Gaube’s Culinary Staycation package will take guests to Peru, Argentina, Turkey or the Mediterranean, with all the feel of a vacation abroad.
LUX* Resorts & Hotels launches unique Collectable Experiences
Luxury hospitality brand LUX* Resorts & Hotels launched its highly aspirational holiday experiences in Mauritius, La Reunion, the Maldives and China. Known as Collectable Experiences, these unique adventures are put together by well-connected locals.
Join LUX* Resorts & Hotels in showing appreciation for our healthcare heroes
Being housebound for months have undoubtedly given us a fresh perspective on how we live and a greater appreciation for what we have. LUX* Resorts & Hotels will join Mauritius in showing appreciation to our Healthcare Heroes for their care and support whilst working tirelessly round-the-clock during these challenging months with a two-night complimentary holiday in LUX* Belle Mare Resort & Villas, LUX* Grand Gaube Resort & Villas or LUX* Le Morne Resort.
The Lux Collective to Unveil New Flagship Property in Mauritius, LUX* Grand Baie Resort & Residences, Opening Second Quarter of 2021
Hospitality trailblazer The Lux Collective has announced plans for its newest property, LUX* Grand Baie Resort & Residences. The hotel will open in Mauritius in the second quarter of 2021 and will become the flagship property for the group’s much-loved brand LUX* Resorts & Hotels.
World's largest floating solar system launched at LUX* South Ari Atoll, Maldives
A technological breakthrough changes the perspective on renewable energy - the world´s largest solar system floating at sea has been installed at LUX* South Ari Atoll. This unique technology called SolarSea gathers solar energy directly on the ocean to power the island in an eco-friendly fashion.
LUX* Le Morne reunites Mauritian hotels to combat food wastage
On Friday 25 January, more than 120 hotel representatives and entrepreneurs have gathered at LUX* Le Morne to attend the “Zero Food Waste Forum”, which is dedicated to hotels in Mauritius. For this first edition, LUX* Le Morne has collaborated with FoodWise, an NGO in Mauritius dedicated to rescuing fresh surplus food, in order to raise consciousness on the impact of food waste and to educate hotels on how to use their food surpluses more wisely and effectively.
LUX* South Ari Atoll announces Green Globe Certification
LUX* Resorts is pleased to announce their luxury Maldivian resort LUX* South Ari Atoll has recently been awarded the Green Globe certification. Green Globe assesses the sustainability performance of the travel and tourism industry, and therefore highlights LUX* South Ari Atoll’s continued dedication to their sustainable development strategy.
LUX* Me spa at LUX* South Ari Atoll is awarded Best Luxury Island Resort Spa in the Maldives in the 2018 Luxury Spa Awards
On 14 July, LUX* Me Spa at LUX* South Ari Atoll was awarded the coveted Luxury Spa Award for Best Luxury Island Resort Spa in the Maldives. With 11 garden and 4 over water treatment villas, LUX* Me Spa was recognised for its exceptional dedication to service.
LUX* Grand Gaube's wildly creative LUX* Me Concept gathers all of 2018's new wellness trends under one roof
The Global Wellness Summit’s 2018 trends report proclaims 2018 a “new era of transformative travel.” As travellers shift from experiential to transformative travel, hotel chains are deploying wildly creative offers to capture a segment of the Wellness Tourism’s $536b market (the global Wellness industry is estimated at $3.72 trillion.) LUX* Grand Gaube is no exception to the rule. The newly revamped retro-chic tropical retreat offers an all-encompassing wellness offer under one roof - LUX* Me.
Sustainable tourism: 8 LUX* Group hotels in the Indian Ocean are awarded the ‘Green Globe’ certification
The 8 hotels of LUX* Resorts & Hotels group in the Indian Ocean are now certified ‘Green Globe’. The hotels are LUX* Le Morne (Mauritius), LUX* Grand Gaube (Mauritius), LUX* Belle- Mare (Mauritius), Tamassa (Mauritius), Merville Beach (Mauritius), LUX* Saint-Gilles (Reunion Island), Le Récif Hotel (Reunion Island), and LUX* South Ari Atoll (Maldives). The award ceremony was held on Saturday 30 June.
LUX* South Ari Atoll announces exclusive offer to celebrate its annual Underwater Festival
When it comes to getting up-close to Earth’s aquatic life, the Maldives, with its 1,000 pearlescent coral islands and ring shaped coral reefs, are somewhat of a front-row seat. The coveted week-long Underwater Festival, held on the islet of Dhidhoofinolhu at LUX* South Ari Atoll, is a chance to meet the world’s leading conservationists and researchers, discover the most beautiful dive spots, the history of diving, underwater drone photography, and above all, learn about what measures are being taken globally to raise awareness, protect earth’s largest mammals, and conserve our reefs.
LUX* records increase in turnover and operating profits
LUX* is keeping the momentum, as witnessed by the increase in its operating profits for the quarter ended December 31, which rose by 7% from Rs420 million to reach Rs452 million. For the second half of 2017, the operating profits increased by 11%, to Rs427 million. Total turnover for the quarter in review was Rs1.8 billion, an increase of 6% compared to the corresponding quarter in 2016. The EBITDA (earnings before interest, taxes, depreciation and amortisation) reached Rs583 million, indicating an increase of 9% over the quarter in review. During the second half of 2017, the group’s turnover increased by 11%, reaching Rs2.8 billion, while the EBITDA gained 12% to Rs683 million.