LUX* makes its entry into the world of NFTs
01 December 2022
An innovative campaign for Christmas gifting with a difference
This festive season, in line with the launch of the new global LUX* campaign Life Extraordinary, The Lux Collective presents the very first NFT (Non-Fungible Token) brand activation – LUX* Christmas Collectible Raffle. With innovation in its DNA, the Group aims to elevate the unique LUX* brand positioning globally across channels, now including the web3 platform (also known as Web 3.0 - a new iteration of the World Wide Web).
With the quest for bespoke travel experiences on the rise, LUX* invites consumers to gift their loved ones a LUX* Christmas Collectible. 1000 collectibles will be for Sale on 11 December 2022 – participants can also register now to access an exclusive Pre-Sale.
Each of these collectibles includes a hotel stay and one of the four Extraordinary Experiences exclusively designed for this Christmas Raffle: a private whale shark dhoni boat trip with a marine biologist at LUX* South Ari Atoll in the Maldives, an infinity pool rooftop breakfast and massage private experience at LUX* Grand Baie in Mauritius, a traditional pirogue boating experience at LUX* Grand Gaube in the northern lagoon of Mauritius or an encounter with wild dolphins at LUX* Le Morne in Mauritius. Attractively priced at USD1000, each collectible will stand the chance to win and enjoy up to two nights for Standard Collectibles or five nights for Silver and Golden Collectibles. Once the collectible is purchased, it will reveal itself on Christmas Day. Through a uniquely immersive metaverse-inspired experience, the owner of the raffle token will discover the hotel and destination.
“LUX* is designed on the promise of a different kind of luxury – to excite and delight. At LUX*, time is luxury. Moving in tandem with digital-forward trends and lifestyle, this innovative campaign allows us to reach savvy luxury audience in the digital space. We have specially curated Extraordinary Experiences for this Christmas Collectible Raffle as we believe in gifting your loved one something meaningful this year - time in stunning locations to celebrate life,” said Ms Caroline Gaud-Perrier, Vice President Marketing of The Lux Collective.
“Community is at the heart of Metalyde, a studio specialised in designing interactive experiences that connects brands to the consumers. We fell in love with LUX* and its passion to celebrate life. Sharing this common vision, we have embarked on a collaboration to create Extraordinary Experiences through NFTs to transport travel-inspired consumers into the beautiful world of LUX* resorts,” said Mr Antoine Lepetitgaland, Chief Executive Officer of Metalyde.
It is all about gifting differently this year. Gift moments, not things. The LUX* Christmas Collectible Raffle with surprise gifts can be purchased via luxresorts-ntf.com.
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LUX* South Ari Atoll Resort and Villas Hosts Brazilian actress, YouTuber and Writer Flavia Pavanelli
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With the motto of reinventing health and wellbeing, LUX* South Ari Atoll Resort & Villas is delighted to announce their upcoming wellness retreat - Spirit of the Sea - in collaboration with Lee Wellness. During this 3-day experience, energy healing practitioners will guide you through a spiritual journey to help you understand energy healing and balancing techniques.
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LUX* South Ari Atoll Resort & Villas wins British Airways Customer Excellence Award 2019
For the fourth consecutive year, LUX* South Ari Atoll Resort & Villas are delighted to announce that they have won the British Airways Customer Excellence Award for 2019. The annual award is given based on unbiased customer reviews designed to showcase the hotels that impress guests the most.
LUX* South Ari Atoll Resort & Villas dedicates October to World Breast Cancer Awareness
In light of the World Breast Cancer Awareness Month of October, LUX* South Ari Atoll Resort & Villas will do their part in raising awareness of what affects hundreds of thousands of women every year.
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Being housebound for months have undoubtedly given us a fresh perspective on how we live and a greater appreciation for what we have. LUX* Resorts & Hotels will join Mauritius in showing appreciation to our Healthcare Heroes for their care and support whilst working tirelessly round-the-clock during these challenging months with a two-night complimentary holiday in LUX* Belle Mare Resort & Villas, LUX* Grand Gaube Resort & Villas or LUX* Le Morne Resort.
The Lux Collective to Unveil New Flagship Property in Mauritius, LUX* Grand Baie Resort & Residences, Opening Second Quarter of 2021
Hospitality trailblazer The Lux Collective has announced plans for its newest property, LUX* Grand Baie Resort & Residences. The hotel will open in Mauritius in the second quarter of 2021 and will become the flagship property for the group’s much-loved brand LUX* Resorts & Hotels.
World's largest floating solar system launched at LUX* South Ari Atoll, Maldives
A technological breakthrough changes the perspective on renewable energy - the world´s largest solar system floating at sea has been installed at LUX* South Ari Atoll. This unique technology called SolarSea gathers solar energy directly on the ocean to power the island in an eco-friendly fashion.
LUX* Le Morne reunites Mauritian hotels to combat food wastage
On Friday 25 January, more than 120 hotel representatives and entrepreneurs have gathered at LUX* Le Morne to attend the “Zero Food Waste Forum”, which is dedicated to hotels in Mauritius. For this first edition, LUX* Le Morne has collaborated with FoodWise, an NGO in Mauritius dedicated to rescuing fresh surplus food, in order to raise consciousness on the impact of food waste and to educate hotels on how to use their food surpluses more wisely and effectively.
LUX* South Ari Atoll announces Green Globe Certification
LUX* Resorts is pleased to announce their luxury Maldivian resort LUX* South Ari Atoll has recently been awarded the Green Globe certification. Green Globe assesses the sustainability performance of the travel and tourism industry, and therefore highlights LUX* South Ari Atoll’s continued dedication to their sustainable development strategy.
LUX* Me spa at LUX* South Ari Atoll is awarded Best Luxury Island Resort Spa in the Maldives in the 2018 Luxury Spa Awards
On 14 July, LUX* Me Spa at LUX* South Ari Atoll was awarded the coveted Luxury Spa Award for Best Luxury Island Resort Spa in the Maldives. With 11 garden and 4 over water treatment villas, LUX* Me Spa was recognised for its exceptional dedication to service.
LUX* South Ari Atoll announces exclusive offer to celebrate its annual Underwater Festival
When it comes to getting up-close to Earth’s aquatic life, the Maldives, with its 1,000 pearlescent coral islands and ring shaped coral reefs, are somewhat of a front-row seat. The coveted week-long Underwater Festival, held on the islet of Dhidhoofinolhu at LUX* South Ari Atoll, is a chance to meet the world’s leading conservationists and researchers, discover the most beautiful dive spots, the history of diving, underwater drone photography, and above all, learn about what measures are being taken globally to raise awareness, protect earth’s largest mammals, and conserve our reefs.
